Archive: search engine optimisation

Many organisations choose to outsource some or all of their SEO efforts. SEO is at once simple and also complicated. The basic principles are simple enough, but if you do things slightly wrong then you may inadvertantly do something which is actually counter productive to your SEO efforts.
To combat spammy sites, search engines use various [...]

If you are changing your URL structure, for example when moving to a search engine friendly URLs system, you need to be able to let Google and all the other search engines that the page has moved to the new URL. You really don't want to display the same content on two URLs
So to achieve [...]

There are some very complicated aspects to a successful on page search engine optimisation strategy. However there are also some incredibly simple ones.
At the very top of the list of simple things you can do to improve your SEO is to make sure that your <title> tag contains a unique and descriptive page title [...]

What could be more convenient than having all of your business systems integrated into one online package. No more hassles moving information from online to offline systems. No more out of date or vague information regarding stock figures or supplier invoices.
For an online business with a well specified and rigorously backed up dedicated server, it [...]

Dynamic database driven web sites tend to use various GET variables to define which content to display on that particular page. This is perfectly normal and reasonable. However it does make things a little confusing for search engine spiders as not every GET variable pertains to alternative content. Often GET is used for session, or [...]

osCommerce is an awesome ecommerce package. It has many critics and this is mainly due to the fact that unlike many modern open source packages it is not really ready to run "out of the box". That is a drawback, however it is not really so much of a drawback when you take into account [...]

One of the most important aspects of a successful SEO campaign is the building of links from external web sites that point to your web site. However it is not as simple as that. There are good links and bad links. If it was as simple as building the most amount of links possible then [...]

A large part of an effective SEO campaign involves researching the current top ranking sites for your chosen key words or phrases and then trying to figure out what they are doing to get there. This can be a painstaking and laborious task. However there is one great tool which is highly recommended to give [...]

Google is undoubtably the world's most well known and widely used search engine. However I doubt that a large proportion of Google users really understand the power of Google search and the various ways it can be used to track down very specific information and resources.
Here is my breakdown of the most useful advanced search [...]

The world of search engine optimisation or SEO for short is confusing to say the least. The main problem is that much of SEO knowledge is like a kind of religion. You can never truly know how the Google algorithm works at any one time. You can read up on forums and blogs and maybe [...]