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Essential Search Engine Optimisation Research Tool

A large part of an effective SEO campaign involves researching the current top ranking sites for your chosen key words or phrases and then trying to figure out what they are doing to get there. This can be a painstaking and laborious task. However there is one great tool which is highly recommended to give you a quick insight into the SEO factors contributing to a particular web sites ranking.

SEO for Firefox is an addon for firefox which does a few things. Firstly it can give you information displayed directly onto the search engine results pages. However this can seriously slow down your browsing experience depending on how many bits of SEO info you want to be displayed automatically, how many results you view in one page and of course how fast your internet connection and PC are.

Another neat feature of the SEO for firefox plugin is that it highlights any nofollow links on whichever page you are looking at in red. This is a useful feature which means you don’t have to read through source code to check for the nofollow attribute.

The final great feature is built into the right click menu. This allows you to open up a full report of whichever page you are looking at in a new window. I find this feature the most useful on a day to day basis as it is non invasive, but allows you to easily get the information you want on demand.

Definitely worth installing and playing around with, though by no means a substitute for proper investigation, the SEO for Firefox addon is a must for any web master or online marketing professional.

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