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SEO, Links, Pagrank and Anchor Text

One of the most important aspects of a successful SEO campaign is the building of links from external web sites that point to your web site. However it is not as simple as that. There are good links and bad links. If it was as simple as building the most amount of links possible then it would be very easy for those of us with a little bit of know how to completely dominate the search engine results pages.

No these days you need to build quality inbound links that are from reputable web pages. The links must not have the rel=”nofollow” attribute as if they do they will effectively be worthless to you in terms of SEO. The no follow attribute was brought in to try and combat the explosion of blog comment spam. The idea being that if blogs are set up to automatically nofollow all links posted in comments then the spammer might give up.

What Makes a Good Link? 

A good link will firstly be from a page that is relevant to the page that you are trying to promote. So lets say for example you are trying to build links to your category page where you display your range of rabbit hutches and other rabbit related paraphenalia, then ideally you want to be building links on other web pages that are also rabbit related.

You might decide to take Google’s toolbar pagerank into consideration when you are looking for inbound links. Whilst this is by no means a reliable indicator of the value of a link, it does give you some indication and I think it would be fair to say that a link from a page with a pagerank of 4 or more is much better than a link with no pagerank.

The other major factor that you need to take into consideration is the anchor text of the link that you place. The anchor text is the visible text that people can actually click on to visit your page. To promote your rabbit products page, you really want to try to get the word rabbit in there. So for example <a href=”mysite.com/rabbit-page.html”>Buy Rabbit Stuff</a> is much better than <a href=”mysite.com/rabbit-page.html”>click here</a>.

Where to Build Links?

This is the big question and unfortunatley there are no easy answers. Various link building oppportunities tend to crop up, be over exploited and then become generally worthless, or much reduced in value. Where to build links really depends on the context that you are trying to build links for.

If you would like to hire Edmonds Commerce for some link building services or consultation – drop us a line!

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