Search Engine Optimisation
SEO is the acronym for Search Engine Optimization. It’s the practice of optimising websites to make them reach a high position in Google’s – or another search engine’s – search results. SEO focuses on rankings in the organic (non-paid) search results.
There are two main forms of SEO:
White Hat SEO¶
The term "white hat SEO" refers to SEO tactics that are in line with the terms and conditions of the major search engines, including Google. White hat SEO is the opposite of Black Hat SEO. Generally, white hat SEO refers to any practice that improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines' terms of service. These tactics stay within the bounds as defined by Google. Examples of white hat SEO include: Offering quality content and services Fast site loading times and mobile-friendliness Using descriptive, keyword-rich meta tags Making your site easy to navigate
Black Hat SEO¶
Black hat SEO refers to a set of practices that are used to increases a site or page rank in search engines through means that violate the search engines' terms of service. The term "black hat" originated in Western movies to distinguish the "bad guys" from the "good guys," who wore white hats (white hat SEO). Recently, it's used more commonly to describe computer hackers, virus creators, and those who perform unethical actions with computers.