Magento

Magento is a leading enterprise-class e-commerce platform, empowering over 200,000 online retailers to date and chosen by 1 of every 4 online businesses, and we believe that Magento is one of the best e-commerce platforms available today, with editions ranging from community open source, to massive, large-scale enterprise SaaS based systems.

What does it offer?

Built on open source technology, Magento provides online merchants with powerful and flexible features that give them control over the look, content and functionality of their online store, such as:

It's own shopping cart system Powerful marketing Search Engine Optimization Catalog-management tools.

Who uses it?

200,000 retailers may not seem like much when you think about the scope of the Internet, but some of the worlds biggest companies use Magento, like:

  • Nike
  • Ford
  • Samsung
  • Coca-Cola

With big company names having the platform in place for their websites, it's clear that Magento is a strong industry player.

Front End and Back End Functionality

Designed to be completely scalable and offering optimal performance, Magento Enterprise Edition provides a package of exclusive features both in the backend and frontend to optimise marketing and analytical techniques and improve administration options. All of which dramatically increase the shopping experience of your customers.

Magento is a complex, powerful and reliable system, and in order for someone to be able to handle it with competence, they need to have expertise in several areas. That's why, if a company would like to have a Magento based ecommerce store in place, it hires a specialized developer or a development team for the job.

What kind of skills would a Magento developer have?

One of the most important things regarding a Magento developer is that they need to have significant web development experience. Magento is a complex system and the developer has to understand how his work is going to work on the internet. They have to be familiar with HTML, CSS and Javascript languages, since they apply these during their daily work.

It’s also necessary that they know about version control software applications, such as Git, which is, among others, used for the development of the Linux kernel, VLC media player and the Android platform.

It’s worthwhile for them if they are familiar with some kind of an integrated development environment (IDE) as well. IDE software applications facilitate programming; allowing quick application development by partial automation of the process.

Which programming languages do they need to master?

Front End

On the back-end side, experience in the PHP language is essential. For a developer working with Magento 2, knowledge of PHP 5.6-7 specifically is also important, as well as skill level knowledge of OOP that follows SOLID principles, since Magento development requires an understanding of the complicated class structures. A good Magento Developer will be familiar with MVC architecture and the rules of modular development.

MySQL is also important. During Magento development it’s necessary to solve a great deal of problems, for which it’s essential – especially for the handling of joins, management of InnoDb and transactions, troubleshooting of locking problems, and the management of Zend Query. They must be capable of interpreting MySQL Explain, of knowing unfamiliar keys and normalized data structures.

It's also valuable to know about Zend Cache and cache techniques in general – including the use of the open-source code Redis database manager, just like the use of the distributed memory object caching system of Memcached, as well as experience in applying single and two-level cache and in-cache troubleshooting as well.

The knowledge of XML is necessary among others because config.xml is used for the configuration of modules. What’s also important for backend development is the knowledge of Varnish and Linux BASH, basic system administrator knowledge and also that the developer uses the collaboration tools with proficiency.

Back End

On the front-end side, it’s not enough to have experience in JavaScript, the developer also has to know Prototype and Jquery framework systems. Knowledge of Node.js (or Node in brief), Gulp, Grunt and Bootstrap is essential, even for the development of Magento 1.

They should be familiar with the use of some kind of a CSS pre-processor, like LeSS or Sass. In addition, the developer has to know the basics of search engine optimization (SEO), best practices for responsive layouts, and they also have to know how to do developments in a way that the result of their work will be a system that the end users will find perfectly functional and comfortably usable on different smart devices.

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